Intersections
of Innovation
A permanent exhibition revealing the connectedness of the collection at the Henry Ford. Three walls of projection, dynamic graphics, eight films, and an AI-driven interactive table offer new ways to immerse yourself in the museum’s rich and expansive collection.
MY ROLE:
UX and Visual Designer. Content Strategy and Development. Prototyping + User Testing
Led workshops to help the client define, conceptualize and develop their vision in early phases. Created design budget estimates. Was Lead Visual designer for the three projection walls as well as UX designer designer for the AI-table during the design and development phases.
Designed at Bluecadet for the Henry Ford Museum.
A Permanent, Central Exhibition
Situated at the literal crossroads of the museum, Intersections of Innovation is a rich, multimedia and digitally driven space where guests can unlock the stories of innovation and see connections between past, present, and future come alive.
The Intersections of Innovation features three walls of projection, dynamic graphics and films as well as an AI interactive table
Experiential Masterplan
Part of a larger museum overhaul to help re-invision their institution, we worked to create a cohesive visitor journey and Experiential Masterplan for the Henry Ford Museum. A collaborative experience based on onsite observation, stakeholder meetings, visitor analysis, workshops, and a review of current assets and information, we worked to present a suite of interactive and haptic experiences, which also included spatial and interpretive design.
At the end of this phase, we presented a series of suggestions (both short and long term) visualizations and prototypes, as well as an implementation plan with rough order-of-magnitude budget of how we could proceed.
Experience plan and strategy
Connection Walls
The Connections Walls are three walls of projection that show what THF collects and why. Through a series of templated stories, it shows the collection as one that both mirrors and celebrates the collective genius of the American people and uncovers the meaningful connections between objects. I was the Lead Visual and UX designer for these walls— I coordinated the internal and client teams providing direction for visuals, content, and motion.
For this program, flexibility was key. I created various CMS visual templates and a content strategy guide to align story types with each template. Furthermore, considering the diverse range of historical assets, I ensured both the CMS and visual templates could accommodate any asset seamlessly without additional visual treatment. This allowed the client to extend the program beyond our engagement and continue updating stories on their own.
I worked closely with content strategists to formulate visual story templates for their CMS
AI-DrivenTable
The Henry Ford of Museum wanted to give guests a peek into the sometimes messy, always interesting mind of a museum curator. We built them the AI Connections Table— a multi-user touch table that marries curator-created concepts with surprising AI driven discoveries, highlighting connections between the museum’s digital collection. I was a UX designer for the table.
We kicked off our process with a bodystorming workshop with our full client team. We used quick sketches and paper prototypes (at scale) developed there to drive iterative rounds of code sketches. We wanted it to be surprising yet intuitive, informative but not overly didactic, and most of all, we wanted it to spark joy.
We started with low-fidelity paper and tape UX prototypes before moving forward with quick code sketches (Courtesy of Brett Renfer and Adiel Fernandez)
TEAM:
Executive Creative Director: Brett Renfer
Art Director: Kim Gim
Producer: Lillian Preston
Project Management: Jay Chen, Katie Lannigan
Content Strategy: Madeleine Osborne, Ksenia Dyrkin
Tech Director: Benjamin Bojko
Developers: Weili Shi, Adiel Fernandez, Kevin Zakszewski
UX Designers: Kim Gim, Janet Lu
Designers: Janet Lu, Nate Renninger
Motion Designers: Devon Burgoyne, Wenchi HuangAWARDS:
Anthem Awards | Award for Product Innovation, AI Connections Table
IXDA | Shortlist, AI Connections Table